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About Umbri Import

Our team is driven by a deep passion for wine and the personal connections we build through it – both with the producers in Umbria and with our customers. We are four founders with diverse backgrounds and expertise, bringing a broad range of perspectives and experiences that enrich our work.

What inspires us is the desire to share the stories behind every bottle. To us, wine is more than just a drink; it is an expression of culture, tradition, and the people who create it. Through close relationships with small-scale producers, we can share their passion and offer unique wines that carry both flavor and a story.

Our strength lies in our genuine commitment to every step of the process – from carefully selecting wines to fostering meaningful connections with our customers. Together, we form a team where a love for wine, curiosity, and a dedication to sharing something truly special are at the heart of everything we do.

Our Vision

We want to inspire more people to discover the joy of the small-scale and carefully selected, replacing mass-produced wines with artisan craftsmanship. By offering affordable wines with character and stories from passionate producers, we aim to transform the way wine is appreciated—from industrial production to something more personal, meaningful, and authentic.

Our vision is to create a movement where more people choose the thoughtfully crafted—where every bottle becomes part of a larger story about quality, tradition, and the joy of discovering something truly unique and genuine.

Our Commitment

Our wines carry the taste of Umbria, its rich history, and the craftsmanship of small-scale producers. We are here to bring people together through high-quality, affordable wines that feel personal and inviting—whether you’re a wine enthusiast or simply curious to explore something new.

Rooted in culture and history—with a deep appreciation for the human touch—we promise to make every bottle more than just a product: a part of something greater, something authentic, and something worth sharing.